PANTIN
MY
PROJECTS
Welcome to my Projects section! Here, you'll find a diverse range that showcases my work. In the Writing Examples category, I highlight my creative and professional writing skills, featuring various styles and formats. The Social Media Examples section displays my expertise in crafting engaging content tailored for different platforms, while the Public Relations Examples demonstrate my ability to manage communications and build relationships effectively. Explore each category to see how my skills can bring value to your projects!
Writing Examples
Hershey Media Plan
This project analyzed various aspects of the Hershey brand, focusing on its history, marketing strategies, and consumer perceptions. We explored how Hershey evolved over the years and examined its presence across different media channels. By investigating the brand's strengths and weaknesses, we proposed innovative ideas for an effective media mix to enhance Hershey's market reach and audience engagement.
Effects of Sex In Advertising Article
The article explored the negative effects of using sex in advertising, highlighting how it objectified individuals, reinforced harmful stereotypes, and desensitized audiences. It examined the long-term impact on both consumer behavior and societal values, suggesting that such tactics often backfired and diminished brand credibility.
Nike x Billie Eilish Press Release
The press release highlighted the collaboration between Nike and Billie Eilish, showcasing their shared commitment to sustainability and bold, innovative design. It detailed how the collection combined Billie’s unique style with Nike’s performance-driven approach, emphasizing eco-friendly materials and a fresh perspective on fashion.
Analysis of Social Media vs. Mental Health
This research article examined the negative effects of social media on mental health, focusing on issues like increased anxiety, depression, and loneliness. It highlighted how constant comparison, cyberbullying, and the pressure to maintain a perfect online image contributed to deteriorating well-being, especially among young people.
Inclusive Social Media Guidelines
This project outlines clear, practical guidelines for creating inclusive and respectful social media content, with a focus on representing diverse cultures and LGBTQ+ communities. Designed for use in educational and institutional settings, the guide promotes equity, authenticity, and cultural awareness across all platforms.
Social Media Examples
Colgate Watermelon Burst Toothpaste Mock Posts
The social media posts promoted the release of Colgate Watermelon Burst toothpaste, emphasizing its refreshing, fruity flavor and unique, fun experience. They highlighted how the toothpaste provided a burst of freshness while promoting oral health, with eye-catching visuals and engaging messages that appealed to consumers looking for an exciting new way to care for their teeth.
French Vill'Edge Social Media Posts
The social media posts showcased French Vill'Edge, a charming boutique offering stylish, carefully curated clothing and accessories. They highlighted the boutique's unique, chic selection, with a focus on high-quality, timeless pieces that blended French elegance with modern trends, inviting followers to embrace their individuality with each carefully chosen item.
Wall Orthodontics Social Media Accounts
The document details my management of Wall Orthodontics' social media page, where I created engaging content to showcase the practice’s services, patient success stories, and orthodontic tips. The posts highlighted the clinic’s commitment to personalized care and a comfortable experience, with a focus on building trust and educating followers.
Luv Scrub Instagram Posts & Captions
The social media posts for Luv Scrub highlighted the brand's unique exfoliating cloth, showcasing its ability to deliver smooth, glowing skin. The content focused on promoting self-care and the importance of effective, fun skincare routines. Captions and engaging visuals were included to emphasize the brand's message of self-love and empowerment.
Advertising & Public Relations
Campaign Plan For Milledgeville, GA
The campaign plan focused on promoting tourism in Milledgeville, GA, highlighting the city's rich history, unique attractions, and local culture. It included strategies to showcase historical landmarks, outdoor activities, and local dining, with a goal of attracting both first-time visitors and repeat travelers. The plan emphasized targeted digital marketing, social media engagement, and partnerships with local businesses to boost tourism and enhance the city's visibility as a charming getaway destination.
Colgate Watermelon Burst Toothpaste Full Campaign
The Colgate campaign plan focused on promoting children's oral health by highlighting fun, kid-friendly products like flavored toothpaste and colorful toothbrushes. It aimed to educate parents and kids on the importance of dental care through digital advertising, social media, and influencer partnerships. The campaign also emphasized Colgate’s commitment to providing dental resources to underserved communities, positioning the brand as a leader in children's health and hygiene.
The Bar Bus Campaign
The Bar Bus campaign promoted a mobile late-night food and drink experience, offering quality bites and drinks on the go. It highlighted the convenience and fun of enjoying a unique nightlife option, targeting night owls and late-night crowds. The campaign used digital advertising, social media, and local partnerships to generate excitement and position the Bar Bus as the go-to spot for late-night enjoyment.
French Vill'Edge Campaign Book
This campaign book was developed as a comprehensive strategic communication plan for the charming boutique, French Village. The project includes in-depth brand research, a clearly defined target audience, creative messaging, and a variety of tailored campaign tactics across traditional and digital platforms. Emphasizing the brand’s elegant, vintage aesthetic and French-inspired identity, the campaign is designed to increase awareness, engagement, and customer loyalty. This book showcases my skills in branding, market analysis, copywriting, and visual storytelling, all grounded in strategic thinking and cohesive design.